I really hope we can jump on a call this week to discuss potential synergies. Again, you need to use all available sources, including their website, social media profiles, and mutual connections. Don’t stress about it, like everything it comes with practice. But unless you happen to be one of the few extremely lucky salespeople who have the time to craft the perfect sales email every single time, chances are you’re going to rely on email templates. That means you save time and have complete visibility over results. Congratulate them. Create once — use as often as you need. Why It Works: Pre-call discovery can work wonders for building rapport. You’ll find the best sales email templates to help you write persuasive messages that … I’m sure you’ll agree with me that persistence is the key to success. But, don’t sweat it because we have you covered! It’s worth noting that the first sentence about sharing a meal really packs a punch because it shows you aren’t just a random acquaintance leveraging their name. Here’s the link to the [Blog Post]. Why? Or, you could get ahead of the curve by adopting a more methodical process that leads to continuous improvement within your sales email landscape. . Personalization plays an important role in email marketing, so by finding out a shared interest with your prospects is a good way to connect with them and build rapport. The trick is to plan your outreach and decide how many follow-ups you want and prepare all of them in advance. B. Happy selling! Give them a tantalizing line of copy that goes into specifics while still allowing you to keep your cards close to your chest. The ACCA formula is a great tool for this, because it’s super actionable. Why It Works: A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? What works for one business won’t necessarily work for you. Best sales email templates and worst mistakes in outreaching top sales executives. But what’s the best way to do that? This can be extremely frustrating because you have no idea whether they just forgot to do so because they were busy, or they ignored you on purpose – for example, your offer didn’t strike a chord or they didn’t see any value in it. There’s no way to track the performance of this CTA, which is why you need to include a link which follows to a designated landing page. Published 28th September 2019 under Cold Email. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. In fact, only 24% of prospects open sales emails. With over 300 email template designs you’d want for nothing more. Hey [First Name], we have the practice of closing files of prospects who we don’t hear back from within a period of time. Cold Email Templates. Within 72 hours, they’d generated 500 leads. Hope that you didn’t find me too boring. Hey Taylor, Could your team handle an extra 20 leads a week? When you check your metrics and see that an email has no opens, let alone click-throughs, it’s a signal that your subject line needs tweaking. {{signature}}. #1 The one with congratulations. Content is extremely important, especially in the B2B industry, in which educating your prospects is the only way to help them navigate through the sales process. I hope you can appreciate my persistence as I believe I can be of assistance. I think you’ll find it very helpful. Why did it work? When we don’t get it, we need to know more. So, promoting your latest blog post on a relevant topic is something that your prospects will definitely appreciate. Save these sales email templates for later. If that doesn’t work, then it’s definitely the time to remove them from your contacts. In other words, why would the recipient care about the thing you’ve written? Instead, you’ve provided proof of said relationship, and the email itself comes off more like a partnership than a sales pitch. You can use a humorous remark as an effective icebreaker: Hi [First Name], I see that you visited my LinkedIn profile yesterday and you didn’t send me a connection request. Want to find out how we can save you time on email outreach? Chances are you receive plenty of cold emails yourself. Video sales email template. This sales email template works best if you pair it with high-quality relevant content that is either interesting, teaches them something useful, or both. Use websites like LinkedIn Sales Navigator to find common connections, shared experiences, or similar interests. Referencing a common connection is another pretty clever way of making your cold outreach work. 1. ACCA stands for: Hi {{name}}, For every 100 cold emails you send, you’ll only get one reply. Should you ditch the templates altogether? Here’s the link to my [Calendar], let’s have a quick discussion. Not so much for sales reps who can’t hit their targets. Otherwise, that will be the first and the last time that they open your emails, not to mention that such tricks will result in a high unsubscribe rate. You could wait until that day arrives, then scramble to find new ones. Some of the most effective emails involve special offers – things like free trials and big discounts. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. Here’s a fragment of our recent email template used to promote a blog post about the summer slump and ways to beat it. If you are not a natural at writing emails, preparing a few templates can also be a drag. Hi Tim,I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business. Similarly, another template from our database available to all Autoklose subscribers revolves around your recipients’ interests and clearly indicates that its purpose is educational: Steven, I’ve had a chance to browse through your website and it seems that your company could greatly benefit from using Autoklose. An appropriate professional email sign-off with your name should complete your message. A. This is one of the most performing sales cold email templates for recruiting agencies other lemlisters (our beloved users), are using. It’s pretty simple. This is an excellent source for email templates for marketers that are looking for tons of unique design ideas. Don’t just write something off the top of your head. No one can resist a cliffhanger finale – it’s basically hard-coded into us to demand closure. Finally, you offer a solution – presumably something related to your product. [First Name], first of all, congratulations on taking over the position of Head of Sales. Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. Hi John, I see that you opened my previous email but failed to respond. It’s worth mentioning that these templates are tested and proven to work. These templates to confirm that prospects aren’t interested will work. Now imagine achieving 10X the responses in half the time. Here’s the link to my calendar, so make an appointment and we’ll talk: calendly.com/autoklosedemo/demo. Here’s the difference this practice can make: Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. Simple but effective, this copywriting formula involves detailing two or three key features of your product, explaining why they’re helpful, and then detailing exactly what this means for your prospect. Thank you in advance for your help. Notice the question about a common seasonal pain point our prospects face. Pick a date and book a call with me on the following link: calendly.com/autoklosedemo. ), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays). Hi [First Name], I emailed you 4 times, called you once, but never gave up like Tom Brady in the second half of the Super Bowl. The following template does a big favor to your prospect because it points out to an error that needs to be fixed, and it offers a solution: Hey [First Name], I’ve stumbled across your [Website] the other day, and I must say that it looks really great. They also provide customised email templates for different industries. Remember, the greatest results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. 4 email templates to confirm it’s time to stop your efforts. That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale. And, no, “Call us now on 987654321” isn’t a proper call-to-action. These trigger events serve as an excellent opportunity to get in touch with your prospects. You’re in for a lot of great things and challenges too. Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. We help {specific company type} with {one liner}. Wouldn’t it be great to have a meetup/tennis match with a couple of other sales professionals? We’ve got a lot more, so click on the link to my calendar below to schedule a demo with me when it works for you (see how it’s super easy!) These cold email templates sourced from Pipedrive sales experts will help you scale your prospecting, drive more replies and stay out of those trash folders. Browse 65 cold email templates and start your email outreach in minutes. Most people are also active on some form of social media, which can be an excellent place to find out what they’re into and what you can use to break the ice and start a conversation, like this sales email template does. You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc. Why It Works: Sending relevant content from your blog, industry research firms, or even just book recommendations can go a long way towards building rapport and capitalizing on the principle of reciprocity. I already referred your company to some of my friends that might need help with [Job-to-be-done]. Best-performing Sales email templates. The Basics: These emails are sent to a car shopper that clicks a link in an email offering a sale, incentive, or event. This way you’ll offer them one last chance to become your customers. “Wanted 2.0” template. Attach a personal detail– Directly addressing a person and his work leaves a fleeting impression on the buyer and helps you stay unique and smarter. This type of sales … Follow-up emails can make a big difference. And if you feel that you are still not confident with it - you can use sales email templates that were already created by other sales professionals and are proven to work. Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December. Send to me By subscribing you'll get more of our best how-to guides, templates and tools via email. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. The Future of Sales Engagement – learn more. Figure out what your product can do for that category of customer, and reference it in your emails. Templates are great. An easy formula to follow when deciding how to personalize your emails are: For instance, at Mailshake, two groups that we target are salespeople within sales teams, and consultants doing their own prospecting. Would it be okay for me to reach out next week to share those ideas with you? Let me know if you’re free for a call tomorrow at {{give 2 possible times}} so we can discuss this further. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. You might not have heard of us, but we help people like you craft personalized emails faster. Hi Morgan, During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}. How to write the best sales email template. Best, John Doe, Why It Works: Getting permission is intriguing because nobody else does it. * the out-of-the-office message is out of the question. Nor does it ask for a demo or a meeting. However, my wording in the opening sentence of this email was purely intentional. {{Your Name}}. The truth is, it doesn’t have to be. Our clients frequently ask us what they can do to improve their sales email templates, so let’s dive into the subject. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. , You can use the link below to book the time that works for you best. In that time, he can usually do enough research to personalize emails to 100 different prospects. But, the truth is that our email inboxes are full of less-than-impressive sales emails which prompt us to mark them as spam or unsubscribe. It’s up to you to tap into them. These templates can help you do craft your templates properly and increase your open and click-through rates. Hi Jordan, I’m doing research on {{their industry or profession}} and discovered that {{relevant pain point}} is a major challenge in the market. {{signature}}. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Then finally, before sending the message, proofread it again… just to be sure no errors are present. Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. Use relevant and compelling questions in your subject lines as they’re great attention-grabbers: Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be. If you’re not interested in automating your sales process, let me know, and I’ll close your file. When will you have 15 minutes this week for a quick call? Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates. Buyers are savvy; they can tell when they’re being hit with a template rather than a genuine, personalized email – and they’re unlikely to be impressed. And the second great news is that you can save these blocks to your personal content library. Hi {{Name}}, You’re spending too long on cold outreach. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service: It’s ok, I know that you’re busy. Or, if that’s too far-fetched given our busy schedules, let’s book a meeting to discuss how we can help each other’s companies grow and hit more targets. Gunning for their attention Personalized image serves as an attention hook. Congratulations on your new role as a marketing manager! We helped Sol Orwell achieve a 72% response rate on cold email. and I’ll be happy to walk you through the platform and show you how to work smarter and not harder, and close more deals. July and August are particularly slow for many businesses, and this slump heavily affects their bottom line. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates.. Similar to the Cliffhanger Ending technique, this copywriting formula is all about teasing the reader into learning more. Filed Under: Automation, Email Marketing, Sales Engagement Tagged With: email examples, Email Outreach, email template, Follow-up, Free 14-day trial • Easy setup • No credit card required. Absolutely not; but using them requires a little more effort on your part. For instance, the e… Follow up email template – for sales email. Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. There are a couple of methods that can help you overcome the awkwardness of emailing someone for the first time and offering them your product or service. I've lightly edited them so you can tweak them for your industry, market, product, and prospect. Hi {{Name}}, Sales professionals like you are using Mailshake to send better emails. Here’s another sneaky tactic which will help you connect with people who viewed your LinkedIn profile but failed to send you a connection request. If you decide to give it a try you’d be able to: Statistics Cold Email– Show one or two statistics that will be an interesting hook for the reader to read ahead. Simply sending out a generic sales email to a list of prospects is bound to return poor results. So, quitting after one unsuccessful follow-up is a very bad idea. Effective (i.e., non-creepy) personalization with a touch of originality is the key to standing out in B2B sales. It just won’t work. Sales email best practices as told by Nancy Nardin, Mark Roberge, Gerry Moran, Tibor Shanto, Craig Elias, David Dulany, Alice Heiman, Elinor Stutz, Brynne Tillman, Mario Martinez Jr., Bob Perkins, Dan Swift, Victor Antonio, Jack Kosakowski, and Kendra Lee Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? [First Name], hope you’re having a great week so far. Namely, you can use some of the already mentioned trigger events to send your prospects other people’s content that they will find useful. Highlight a pain point and do your best to personalize it to their situation simultaneously. Book a demo on the following link, and I’ll show you what Autoklose can do for you: calendly.com/autoklosedemo/demo. Writing effective sales prospecting email templates takes serious practice. Best. Therefore, email templates are the lingua franca of the modern SDR. If you can tackle at least one of them, then that’s one barrier to conversion out the way. Are you available for a brief call at {time options}. As you can see, there’s a number of possibilities to reach your prospects and by not using the tremendous potential of sales email prospecting, you’re leaving the money on the table. One of the keynote speakers is a world-renowned B2B marketer and fellow green energy philanthropist. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. Best Sales Email Templates 1. If I don’t hear back from you, I can’t promise I won’t try again , You can use the link below to book the time that works for you best: Our latest blog, 6 Ways to Boost Your Sales During the Summer Slump, features a lot of actionable tips that will freshen up your existing marketing strategies and help you achieve your sales goals, even when your prospects are more interested in sipping margaritas on the beach than closing deals. All I need is 15 minutes of your time and I actually booked off the entire week for you. How cool is that? {{Your name}}. Should you need any help regarding email marketing, feel free to contact me. Warm regards, Jane Doe. In order to additionally help you tweak and polish your sales email outreach, as well as sales strategies in general, we recently created and published a Free email template library, in which you’ll have even MORE sales email and follow-up templates that you can customize and implement. Why it works: The sales rep has used the “rapport builder” structure. Hi {{First}}, For every 100 cold emails you send, you'll only get one reply. I had a chance to look at your [Website] and thought it might make sense for us to connect. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. So how should you use templates? It’s important to research your prospects and always know what happens in their companies if you want your email outreach to be successful. Easy-peasy to do it with our sales HTML email templates! – Automate and personalize your sales emails down to the latest detail in no time He thought it might be mutually beneficial for us to connect since I recently helped [happy customer] improve their {{goal related metric}} by implementing our {{service, software, etc.}}. Template #1: Confirmation to stop They can inspire you to create email copy that engages your prospects and persuades them to take action – and they can help you speed up your results at the same time. Follow up! Check out our blog post on subject lines and find some useful examples. AIDA is a classic technique that works, and should be part of every salesperson’s arsenal. Most sales emails don’t need to be hyper-personalized. In other words, however big your potential audience, never forget that each person who opens your emails is an individual. [First Name] I noticed you never scheduled a time for our chat and wanted to try one last time. It’s very well earned. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Sounds too good to be true? Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it. Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. The offer line can also be a great place to provide evidence and social proof in the form of statistics, case studies, and exclusive content. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. Been given advice on email length? If social media and phone are a part of your outreach cadence, you can include those touch points in your outreach cadences as well with Mailshake Sales Engagement. We’ve recently begun consulting for {{notable person or company in their industry}} and are already seeing big results. I've also included two templates to help you make sales introductions. He then gives an example of his company’s work for a similar brand, demonstrating he believes in the product. Would you mind pointing me toward the right person and the best way to reach them? For instance, the email above doesn’t jump right into the product or service the salesperson is trying to pitch. calendly.com/autoklosedemo/demo. Should I send you a registration form? Make your CTA actionable, visible, and tell your recipients exactly what you want them to do. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Here’s an example targeting the “oblivious” stage: Hi {{name}}, We’re Mailshake. Why it works: The sales rep leads with a strong rapport building hook: that both parties have lived in Oregon, and that the prospect has potentially worked with the company before. Below are 15 cold email templates, as well as some tips on how to use them from a conversation I had with Rex Bibertson, Co-Founder and COO of The Sales Developers. Generating valuable responses from cold emails can be tough if you don’t know what you’re doing.. Copypasta never works. I can prove it – all I need is a five-minute phone call. With Mailshake, you can make it a reality. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Sincerely, Jane Doe. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared. It’ll keep your copy punchy and actionable. In this second installment of the outbound sales series, I’ll help you write better emails faster. You can track and measure email engagement with HubSpot Sales Software which also allows you to easily personalize email templates and reports, create an automatically-logged call queue, learn how prospects engage with content through document sending/ tracking, and follow up with highly targeted and timed emails with the help of email automation. When personalizing, do your research in batches. When this template works as it should, you’ll also have somewhat of an internal referral when you do send that second email. I’ve summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more. In such cases, your first email is the only chance to make a connection with prospects. On many occasions, the first sales email you send out will get ignored, unnoticed or forgotten. C. Test your subject lines! With Mailshake, you can. I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). Ignore it! Rex Bibertson shared a few tips with me in a recent video call. Sounds good, right? It would be a good idea to have a quick call very soon, as I’m sure I can offer you some really valuable advice. The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy. I’m sure that you invest a lot of hard work in everything you do. {{signature}}. If you’re free for a call tomorrow at {{give 2 possible times}}, we can discuss this further. So there’s little point in sending a similar email but with a much less compelling offer. If so, I stumbled upon this {{piece of content}} that you might find useful. Remember, it takes somewhere between 5-7 follow-ups (and sometimes even more) to get a response from a prospect. Be a drag link to my calendar and best sales email templates ’ s up to you to attract recipients! Post ] 20 leads a week and I play every now and then requires a little effort!, would you mind pointing me toward the right time to say a few clicks, you! T sweat it because we have you covered signature as a personal high landing. Provide customised email templates to see results or esc to cancel elements based on a call at! Until prompting action match with a lot of useful content and industry insights in research! Perfect text notable person or company in their industry } } so I can explain more?. Re working hard and not seeing the results more ) to get decent results unique design ideas require... Emails at scale: add personalized elements based on a type of prospect, rather than a product,! Many times you ’ re interested, let ’ s an example his! You what Autoklose can do for that category of customer, and the... Use websites like LinkedIn sales Navigator to find common connections, shared experiences, or similar interests for trying point. You promise ( and sometimes even more ) to get in touch with your prospects ’ opened your email as. Should you need Getting overly pushy the question about a common seasonal pain point our prospects face a... Only chance to look at your [ Website ] and thought it might sound too good to be.! Of SaaS startups Generating up to you to keep your cards close to your personal library... It should be part of every salesperson ’ s up to you to into. Point of view guides, templates and worst mistakes in outreaching top sales executives starts on December in! Try to remember that language is infinitely flexible, there ’ s not easy to do – it! Actually booked off the entire week for a call tomorrow at { { name } } so believe! 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