Courtesy of Connext Digital, the following infographic outlines seven ways that Artificial Intelligence is reshaping email marketing: Tim Watson, from consultancy Zettasphere, is a Smart Insights expert commentator on email marketing. Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for... Across your digital marketing channels, you’ll be noticing changes that are designed not just to optimize for mobile, but to even prioritize mobile as we move into 2020. Are you looking for ways to improve your email marketing strategy in 2020? The majority of research carried out into email open rates has now concluded that mobile is providing a greater number of email opens than desktop, mirroring mobile shifts across the digital marketing spectrum. Last year we wrote that email automation will have a great impact on creating campaigns and we weren’t wrong. love. You feel that you ‘should’ run an A/B Split test and so go to your technology, select to run a subject line test and out of thin air and with no research or hypothesis, throw together two subject lines to test. The results (and rewards) to be obtained from A/B testing are entirely defined by your starting point. Also, emails created with AMP is more lightweight and has a shorter loading time. Testing has always been an indispensable step in the sending process. You can clearly see the difference between the two formats. Rather, it has turned email marketing into a stronger means of communication, injecting consumer trust back into this marketing channel. With AMP, you can make incredible fully interactive and dynamic content like product carousel, animations, accordion features or even small surveys embedded in your email. If you're a company communicating with both B2B and B2C subscribers, for example, dynamic content allows you to populate parts of newsletters or promotional emails with content that is specific to the subscriber's interests or sector. Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. Log in and. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. Email to send their emails. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. Kath has lived and breathed email marketing for over 20 years. Tens of thousands of companies around the And with email marketing gaining some serious reputation over the years, we are flooded with many different ways and trends to improve it to make it even better. There is, however, a lot of room for improvement in the ways that many of us are using this form of testing. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective. With this data, you can send out a single email where content blocks populate with a variety of dynamic content depending on the user that you’re sending to. With this trend consistently going up, it’s important to always optimize emails accordingly. Artificial Intelligence, or AI, is a term that seems to scare a lot of marketers, particularly if you’ve spent most of your career in traditional forms of marketing and advertising. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’". There is, however, a downside to the current automation situation. 65% of respondents said that in the past 12 months they had used email to communicate with organizations, putting email head and shoulders above the rest. We consume more email on our mobiles than ever, so a simpler design can be more effective as it is easier to scan quickly. delivery engine. Here’s what … Managing legal compliance will be a major focus for American companies, many of which have been unaffected by CASL and GDPR.". The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. Reduce the noise in your message, by only sticking to essentials. Crucially, however, mobile’s percentage revenue has increased by 23% year-on-year, resulting in an acceleration of mobile optimization across almost every digital marketing channel. They made an interesting piece by incorporating art into their font. "Segmentation tactics are going to take a big step forward in 2020 as modelling based on recency, frequency, and monetary value becomes easier for brands to embrace. From crucial inbox updates to new privacy laws, Litmus’ 2020 State of Email Report analyzes the significant data, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. Emma Email. Chad reinforces Tim’s point: be it segmentation, personalization, or frequency of email sending, every aspect of email marketing in 2020 will be striving to provide the most relevant communications at the optimum time. Lyft created a very simple graphic using isometry, which makes a wonderful impression. Want to know the latest email design trends to incorporate into your email campaigns? "AI is a clear trend, though often misunderstood. This popular format doesn’t weigh much and it’s all the rage especially with younger subscribers. When you buy one, you can integrate it with another device from the same company, request to send reminder emails once some element needs to be replaced or cleaned and inform you about a new item that can make your life easier. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. It has a clear message, a standout design and it certainly looks different than the usual emails you receive. The aim of providing the right message for each person will never change it’s the method to achieve it that changes. Research of this kind, exploring how consumers are surfing the web and purchasing in the digital space, has been the driver behind an array of mobile-focused changes: All of these developments are, quite simply, responses to changes in the way we're using technology and the internet. Having seen first-hand the benefits that GDPR has brought to email marketing across the EU, we are certain that this wave of data privacy laws across North America will only improve the returns we can all achieve as email marketers. It strives not only to replace the traditional (and somewhat arduous) segmentation processes currently in action but to completely transform the levels of relevancy that we, as marketers, are capable of providing to consumers. E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months – and with it, inbound marketing tactics by savvy e-commerce marketers have ….. The dark mode is taking email by storm. That’s why, with the start of a new decade, automation will improve. Are you looking for ways to improve your email marketing strategy in 2020? Media is being consumed in ways that we could never have envisaged back at the inception of email. For this blog, we’re joined by a selection of the world's leading email marketers who have identified their key email marketing trends to stay on top of in 2020 and beyond. If you feel like you might need to refresh your email design, maybe it’s time to switch from 2D to 3D and give your emails a completely new dimension. It's understandable that not all companies have dedicated copywriters or UX design experts in-house. The first thing that your subscribers notice is the design of your email. That’s why we've gathered 4 important marketing trends that will be essential for your campaigns throughout 2020. According to the newest Radicati report, there are over 3.9 billion email users worldwide. and machine learning you can shift the dynamics of the current email landscape. Trends that dominated designs in 2019 will still be popular in the coming year. More email service providers are offering this functionality, which optimizes the send times of emails to individual subscribers based on their historical open patterns. Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for … It’s just a tool – albeit a better tool for targeting than the last set of smart tools. With a more minimal approach, you can experiment with color schemes, fonts, and graphics - trying more organic options like Today did in their newsletter. our API. Email Marketing Design Trends to Revamp Your Email Strategy in 2020 January 22, 2020 Email , GetResponse , Marketing Leave a comment 35 Views If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. The intelligent part comes from how AI systems learn from past behaviours to shape future actions. Given the returns we receive from email, the trust it allows you to build between existing and potential customers and the ways in which it is set to develop into the next decade, it's a channel that you should certainly feel confident investing in. Want to know what else you should be aware of as we head into the new year? The image dimensions are small enough to render successfully in the email version. Fortunately for you, many marketing agencies and email service providers like eSputnik offer support at all stages. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. With that being said, emails should be short, straight to the point and clear to understand. AI should be seen as the solution to a large number of your processes, rather than another terrifying technological advance to get your head around! It's proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. AMP is easy to test and has quite extensive documentation on its page. Are you making an impact quickly enough?”. As per Litmus research, over 43% of all emails sent through 2019 were opened on smartphones or tablets. This year the following design trends in marketing are sure to get noticed: 3D Logos In 2020, the cross-channel concept may evolve to cover not only social media and email but also various other apps that track customer behavior - for example, geolocation. Hopefully, we will soon see it implemented within Google's inbox. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. You can connect with Lewis on LinkedIn. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. Email Monks share their email design trends for 2020 in this infographic. That makes it easier to set up, although it still needs a little bit of getting used to. To sum up, it can provide a truly immersive experience that can change the format of email as we know it. It means that your subscribers no longer need to be redirected to your page. It can be hard to believe that the concept of email marketing is more than 40 years old. The image appears on the first fold to encourage further scrolling. In turn, we can reap the rewards by successfully encouraging higher levels of engagement with the emails we're sending. Email is no longer a set of words with a nice picture attached to it in order to attract attention. 3 email design trends of 2020 1. There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table. “When testing emails now, it is important to test on a mobile and really put yourself in your recipient's shoes – they’ll probably be glancing through things on their phone with very little time to truly read it, unless something grabs their attention quickly! They can help bring your products to life and create an interesting composition. In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. work with them. 2020 Major Email Marketing Trends for B2C: Improve Your Marketing Strategy with eSputnik Today Trends this year continue to gravitate toward … Neat, huh? Email marketing technological trends of 2020 According to the newest Radicati report, there are over 3.9 billion email users worldwide. It’s not only going to be pretty lettering but a centerpiece of email, combining animation, shapes and including it into email graphics. However, with the start of a new decade, the techniques you’ve been using so far might not have the initial impact you’d been hoping for. An email marketing enthusiast with a millennial approach. You can even take it further, monitoring the average time they pick up their coffee, and once in a while, send them a discount 20 minutes before their usual order. Importantly, it will bring with it a whole range of applications in terms of the levels of personalization and segmentation we’re capable of providing. The biggest validation of this fact is how email design trends continue to … The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. world are using Elastic Ultimately, there is no telling what changes will happen in the next 5, 10 or 20 years, but one thing is for sure - the future of email is strong. More and more people have decided to switch their app settings to dramatically change the look. Isometric illustration. The industry is ever-evolving and the competition can be fierce. If you need any more convincing, just look at the animation example. It’s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. Go bold and go simple Monochrome is so in right now. That doesn’t mean that it has to be the only one we use. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. We've taken a look at all the big digital marketing trends for 2020 that you need to keep on top of. Aside from that, the dark mode can look cleaner and less busy. Now, it’s time to take things one step further. Now that emails can be viewed across so many different devices, however, you should be taking the time to guarantee that your emails are rendering across every device type. Beware of overstated claims of “it does all the work for you, you’ll get brilliant results without effort”! Some of the trends we’ve talked about today may take a bit longer to come to life or change completely depending on science, psychology and human behavior. to use our site, you agree to our Cookie Policy. If you like this article, share it with friends: AMP is more lightweight and has a shorter loading time. He has worked across various channels in digital marketing, from search engine optimization and web content creation to email marketing and social media. So those are our top 10 picks for this year's email marketing trends, separated by design and technology. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Superfluous copy is a bugbear of all copywriters. Learn more about tools that email marketers The manual process of segmenting recipients, using data that's usually collected during the signup process, is already being replaced by software that’s more efficient and more intelligent than humans. As technological innovation continues to reshape email marketing, it’s reassuring to know that there’s plenty you can do at every level of your strategy to improve results. Share this Article; Facebook; Twitter; Email; LinkedIn; What does 2020 have in store for email marketers like you? Now, brands have to adapt to the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1—as well as the Nevada Privacy Law and what looks like a wave of other state-level privacy laws in the US. That’s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great. It can also help you focus more and save your battery’s life. Then, switching to a new format will be a no-brainer. We have six beautiful visual inspirations that are worth implementing in your email design and four major technological trends that will have a massive impact on the email in the coming years. You can use them to highlight an important part of your email as they definitely stand out. Choosing simpler options doesn’t mean you need to sacrifice your creativity. These trends continue to hold their dominance from the last year but will be equally impressive in the coming 2020. 2019 was the year of realization - the realization that email has incredible potential in reaching vast groups of customers across the world and that it’s vital to incorporate it into your marketing campaigns. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. It’s definitely a good idea to think about implementing this trend in your new product campaign. More segments and more dynamic segmentation is the future of targeting.". Drift’s 2019 study into the State of Conversational Marketing also underlines the strengths of email compared to other channels. In some cases), they can set the tone for your email, help some colors appear more saturated or intense and they definitely stand out in an inbox. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). This means that over half of the world’s population is currently using email. Which is good news as getting segmentation right has never been easy enough for email marketers.". Email marketing; Content marketing; Logo design; Pay per Click; Contact; Search for: Tell us about your project; Email Marketing Blunders to Avoid: 39 Stats & Trends for 2020 [Infographic] Are you struggling to achieve success with your email marketing campaigns? By incorporating A.I. For 2020, we’ll see design trends that bring together the past and future fearlessly! Your pre-send checklist for flawless email campaigns, 6 trends to adapt in your email marketing, Everything you need to know about designing emails for dark mode. The reason for this is simple: Most popular email platforms don’t actually support embedded video. So, 2020 is set to be a big year for the adoption of send-time optimization. "Unlike social media where you can switch between platforms at a moment’s notice; follow / unfollow, like or unlike with one click, email will remain consistent as a platform that allows one-to-one communication to an inbox that is well established and part of your daily routine, both within business and leisure.". Don’t jump between three subjects within a single email, but instead, focus on one main topic. BEE can help support your email marketing in 2019, 2020, and beyond with its large collection of stunning email templates. But keeping up with new design trends is the easiest way to signal to your audience that you’re a modern, innovative, forward-thinking company. Resist the need to put more pictures and include extensive paragraphs about your new feature. So you’ve made the decision to make your website accessible for people with disabilities. But, what would you say if I told you that there is something even better ahead? Explore new tools to boost your marketing strategy in 2021. app or website. Instead, you focus on the specific brand or their CTA in the subject line. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Not only that, but you should also create your emails with mobile users as main recipients in mind. Furthermore, don’t end your “declutter” on the visual aspect of the email. They constantly evolve based on consumers' and marketers' needs. With the year 2020 within reach, we’re about to enter a new decade of email design. In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. It’s not scalable enough to successfully perform a one-customer experience as we are usually promised to have. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including the following: 1. Do you really need to include all of the information at this stage or could you save some for the next step of the journey? Want to know the latest email design trends to incorporate into your email campaigns? For mobile viewers, who are often on the go when scrolling through emails, the shorter copy can be scanned in no time whatsoever. They are also more inclined to give their opinions if they don’t need to leave their inbox. We’ve carefully picked the 10 most promising 2020 email marketing trends divided by two main categories. Want to refine your email strategy and avoid the most common mistakes? And in this article, we will analyze top email marketing trends to follow in 2020. Turbocharge your results with this toolkit containing 12 resources. But in 2020, we may see an evolution of modern typography. If this starting point is well thought out and you know the end goal that you seek to reach, you are more likely to design an A/B test that will drive higher levels of engagement. In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. Check out our new Email Verification Service now in BETA and available for everyone. It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers The ones we've covered last year are still very much up to date and it’s worth taking them into consideration while building your email campaigns. What are the upsides when you invest ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Accelerate your growth with up to 50% off new marketing tools, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Source: Wolfgang Digital's KPI Report 2019, Source: Litmus email client market stats 2019, Artificial Intelligence (AI) for marketing, Smart Insights (Marketing Intelligence) Ltd, Rich Communication Services (RCS) messaging, The steady increase in SMS marketing’s popularity. Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. Make your point quickly and concisely and you can benefit from higher engagement rates right across your email marketing campaigns. If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years: new technologies, content, designs, user data, and other real trends – this article is for you. The World Health Organization estimates that about 1.3 billion people live with visual impairments, 36 million of which are considered blind. Elastic Email uses cookies to determine your access privileges on our website, to complete and support a 01. APNG is clearer, smoother and prettier, and it will also look way better with darker email designs. In general, all of these things in 2020 still have some space to grow. 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