Sales: +1-855-955-6650. First and foremost, Elliott says you can’t skip the basics. Get more traffic, leads and customers. Sign In Get An Instant Demo. Here are the most common areas of best-practice that you need to pay attention to. Tools For Sellers. 2. According to Elliott, CTR is just as important for local SEO as it is for your overall SEO health. SEO audits are the single best way to figure out why you’re not getting SEO results. Get your free step-by-step checklist for a complete local SEO audit. Looking to get started with local SEO? Figure Out Content Management System. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. Practice Proper Site Architecture. With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. 4. Keywords As the name indicates, keywords are certain words or phrases (also known as longtail keywords) that would help people find your business through internet searches. Free Digital Marketing Audit, Free Paid Advertising Set Up, First Month Free. To test for mobile responsiveness during your local SEO audit, use the Mobile-Friendly Test available for free in Google Search Console. That said, Elliott doesn’t recommend agonizing over the speed of your web pages after a certain point. Expect to spend a lot of time here. According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. It also requires careful reputation management as reviews are now very much a ranking factor on Google for 2019. This will let you know exactly where you stand in terms of citations and local SEO. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. The order may be slightly different to what you’ll see on other checklists. Register with Yahoo Small Business. “If you’re in position 3 and your CTR increases,” he explained, “you’ll start to move up in the rankings, because this is a huge indicator for Google.”. 0. Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… Take Images and Optimize GMB. Local SEO audits are tricky and time consuming. 7. Your local SEO audit report includes optimization scores for GMB, website, and your brand. This means that there are authoritative backlinks on offer from trusted domains. To start, ensure your listing is claimed, complete, and that all the information 100% matches your website. By Mike Goldstein In Local Search Posted July 12, 2018. You can use the Structured Data Markup Helper tool in Google Search Console to highlight your address, phone number, and brand name. Elliott’s tip for selecting the best category for your business is to do a competitor analysis and see which categories your key local competitors have chosen. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Local SEO: How to make a website audit in 30 minutes . Write clear meta descriptions for every page, using local keywords as natural. SEO Audit Checklist. Checklist for a Local SEO Audit. Local SEO Audit Checklist Check Yes/ No Priority (High, Medium or Low) Duplicate Content Is the website content duplicate? Note: You can see your competitors’ entire backlink profile (including local backlinks, citations, and anchor text) using Raven’s Competitor Research Tools. Local SEO Checklist to Make Your Business More Visible On The Local Market. Sign up for a 7-day free trial with Raven Tools, and access our Site Auditor, backlink analysis tools, and localized rank tracking functionality. How the websites in even the most competitive niches outrank the rest Off-page Local SEO concerns how other websites on the internet interact with your website. Creating and setting up your Google Search Console account gives you important data and tools. “As long as you’re at or below a 3-second load time — there’s diminishing returns after 3-seconds,” he says. Written by Raven Tools and published July, 2020. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. Reviews pack a ton of clout … The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. The key here isn’t to emulate these competitors — it’s to ensure your meta copy sets you apart from them in the search results. While most businesses only target the actual zip code (or postcode) where their business is located, you still want to bring in customers from other nearby areas, right? These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. This should also include your Google My Business profile. “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). As Elliott explained, local SEO is typically dealing with a smaller number of backlinks to each page in the SERPs — so adding 1 or 2 locally relevant backlinks can make a huge difference in your local search engine results. Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. With all the information you will have at your fingertips from the first five steps, you can now begin reviewing all of your website pages. Install Yoast Plugin (Do not buy premium). Audit Meta and Optimize It for Click-Through Rate (CTR), Summary: What to Focus on for a Local SEO Audit, Local SEO Audit: 4-Part Checklist to Help You Move the Needle on Local Search, Check that all phone numbers and email addresses across your website are clickable HTML, visible, and user-friendly for mobile users, Add your hours or opening times into your website’s footer and all directory profiles, Check your website speed and ensure that it loads in 3 seconds or less, Use structured data to boost on-page local SEO, Use an image compression tool to compress images on your website into smaller files, Reviews from customers (really important! This local SEO audit tool has proven to be a … Here’s an audit checklist that you can use to evaluate your business’ local SEO and find ways to better it. 1. “There are some great opportunities to be leveraged with pre-existing relationships,” he says. Understanding what these ranking factors are and how to leverage them for better Local SEO is the key to supercharging your local marketing efforts. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. Install Yoast Plugin (Do not buy premium). To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit … As you can see, optimizing your local SEO offers a huge opportunity to target the right audience and bring in high quality leads to your business. I have put together this local SEO checklist to help businesses drive more customers. Google My Business allows this on the back-end, where you can add additional zip codes to your location as an indication of your service area. listing one phone number on your website and a different one on your GMB listing) that can harm your chances of ranking for local search terms. Simply type your competitor’s website into Domain Research Central and then select the Backlinks tab on the left. You can take the mystery out of higher rankings and visibility for your website today with this Local SEO Checklist from Local SEO Audits. 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